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Brand:Penguin Putnam & DK Inc.
Located in:Backpacking, Books, Narratives
Let My People Go Surfing is part memoir, part manifesto - legendary climber, businessman, and environmentalist Yvon Chouinard, founder and owner of Patagonia, Inc., weaves the story of his humble beginnings with the core philosophies of environmental responsibility that have sustained his business for the last forty years.<ul><li>Historical climbing photographs illustrate his success at turning a way of life into a thriving business</li><li>Exclusive to Mountain Gear, these copies are personally signed by Yvon Chouinard</li><li>Ten dollars of each signed copy goes toward environmental causes</li></ul>
The Patagonia business philosophy
By Idaho Guy
from Idaho Falls, ID on 1/26/2006
from Idaho Falls, ID on 1/26/2006
Pros:
Enlightening
Cons:
A bit repetitive
Best Uses:
Light reading
I enjoyed learning more about the history of Patagonia, and the corporate philosophy Yvon Chouinard has fostered. Understanding the motivation to produce goods that last, are functional, and whose production (and disposal, in some cases) minimize the impact on the earth and scarce resources helps at the cash register when buying a Patagonia branded article of clothing.