
First, I am not an avid coffee drinker. I purchased this as a lightweight quick an easy method of having a cup of coffee while mountaineering. In this forum, this product does what is intended. It is quick (just add water) and easy (no grinds).
I like the "just add water" part and the fact that I don't have to bring a filter or a special (and heavy) thermos, as I can just add it to a water bottle I already have.
My wife (the real coffee drinker) states it tastes like instant. I thought it was ok and a bit strong. There are other flavors of this product available.